For movie lovers who like Meat Lover’s pizza, life just got a little more convenient. Relatively new kiosk vendor EntertainmentXpress has made a deal with Aurora Huts LLC, a Pizza Hut franchisee, to place kiosks renting DVDs and video games in 155 restaurants throughout Pennsylvania.
The kiosks will be branded with the Pizza Hut name and will use the same $1-per-day price point that much-larger rival Redbox employs. As the company’s reach expands into more food service locations and grocery stores, digital distribution is also planned. Customers may also soon be able to order a movie rental along with their pizza delivery.
Garrett Cecchini, CEO of EntertainmentXpress, says that his company is an ideal partner for companies looking to be on the cutting edge. Said Cecchini of this deal:
“Our core business model is to provide demographically targeted digital entertainment and [advertising] solutions intended to create sales lift for our retail partners . . . We believe that Aurora Huts is at the innovative leading edge which makes them a perfect development partner.”
How much room is there is the kiosk rental market for additional players, Insiders? Will it soon be a rarity to visit a retail or eating establishment that doesn’t have a rental kiosk of some sort?
(via Home Media Magazine)