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Long-time Apple fans know that not every device the company produces is a sales home run. For every iPhone and iPad to come out of Cupertino, there’s also been a Newton and a Cube.
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In recent times, the Apple TV has been perceived as more of a “hobby” item than a serious contender. That may be about to change in an upcoming revamp of the device, according to sources consulted by NewTeeVee.

According to the site, “Apple is trying to get TV programmers to let it rent individual TV shows for 99 cents each, as opposed to the .
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99 it receives for sales of standard-definition episodes and the $2.99 it gets for selling HD episodes. The TV rental program would work in much the same way that movie rentals now work through iTunes; once an episode is purchased, the consumer will have 30 days to start watching the video. And once started, the TV rental will be available for 24 hours before it expires.”

Consumers would not download the TV shows; they would be streamed to the updated Apple TV set-top box, which is rumored to use flash memory for storage and run on the iOS (operating system) found in the iPhone and iPad.

With a potentially broader selection of content than streaming rivals such as Hulu Plus and Netflix, but with availability limited to the Apple TV, it will be interesting to see how this rumored new device and rental scheme fare. Does $.99 seem about right for a streaming rental of a TV show, Insiders? Hit the comments and tell us if you think Apple will make a compelling case if this offering comes to pass.

(via NewTeeVee)

10 Responses to “New Apple TV to Push $.99 Streaming Rentals?”

  1. Visitor [Join Now]
    John Small [visitor]

    If they can movies streaming at $1.00 a piece then we are talking.

  2. Visitor [Join Now]
    rb [visitor]

    This is outrageous! What is Apple trying to accomplish with their 99cent streaming rentals? They will ‘devalue’ the industry! They won’t be able to be a ‘sustainable’ business! And how can this be ‘profitable’ for Apple? Because I GENUINELY care and want Apple to be a profitable, sustainable business, I am TRULY worried about this move for Apple. Guess I’ll just have to wait for the quarterly numbers and make my assessment then! Ohhhh,…Apple, Apple, Apple,….

  3. Visitor [Join Now]
    NC Red [visitor]

    Thumbs Up, if you stream TV shows using Netflix!!

    Thumbs Down, if you own an Apple TV!!

  4. Member [Join Now]
    UBM [ubm]

    Apple will make a profit on the sale of a REVAMPED Apple TV.
    They never make money off of content ( save for the Apps Store,
    and even then it is a small percentage.)

  5. Visitor [Join Now]
    Pdm777 [visitor]

    Apple TV + hulu plus would = bye, bye DirecTV for me

  6. Visitor [Join Now]
    SCV_Gary [visitor]

    Something less than $.99 would be better. How about $0.50? I assume that the model would be like Hulu-plus. Meaning that they will force me to watch commercials anyway. If not, then I would pay a buck for a show and U-Verse can take a hike!

  7. Visitor [Join Now]
    Ken [visitor]

    I have yet to find Apple or iphone etc.. do anything that other gadgets can’t do for less.

  8. Visitor [Join Now]
    Bob [visitor]

    If it’s minus ads, then maybe. Otherwise, forget it!