As Netflix continues to see success from its original series, a name that is constantly being thrown around is that of Ted Sarandos, the company’s chief content officer.
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The L.A. Times has run a fascinating piece on Sarandos and the disruptive effect of his content that is worth a read. Here are some highlights.

Sarandos on his gamble on House of Cards

“I knew the stakes were high, in terms of the size of the bet . . . But if we believe all those things we say we believe in — that television is going to be mostly on-demand and mostly delivered [digitally] — then someone had to lead that charge. It had to be something as good or better than anything on TV.
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”

Sarandos on why he felt he needed to take a risk on Cards without filming a single episode

“There were 100 reasons not to do this with Netflix . . . We had to give them one great reason to do it with Netflix.”

Sarandos on why Netflix won’t release the “ratings” for its original series

“Overnight ratings work against quality on television . . . That’s why I don’t want to adopt the one convention that I think is anti-quality.”

[via The L.A. Times]