Netflix continues to beef up its streaming prowess, with its latest multi-year deal taking place with Epix, a premium cable channel run by equity partners Paramount, Lionsgate and MGM. The agreement with Epix could add as many as 3,000 titles from the aforementioned studios to Netflix’s streaming library, beginning on September 1.
Netflix’s newly acquired broadband content will be available for streaming 90 days after the pay-TV window Epix must abide by with its other distribution partners.
Ted Sarandos, Netflix’s chief content officer, offered the following on the new agreement:
“Adding EPIX to our growing library of streaming content, as the exclusive Internet-only distributor of this great content, marks the continued emergence of Netflix as a leader in entertainment delivered over the Web . . . The EPIX deal is an example of the innovative ways in which we’re partnering with major content providers to broaden the scope and freshness of choices available to our members to watch instantly over the Internet.”
Besides becoming a bigger threat to cable companies and pay-TV channels, Netflix may also be becoming a more formidable adversary for Redbox and its yet-to-be-launched digital delivery plan. Hit the comments and tell us what you think about Netflix’s latest move into the streaming realm.