Unwilling to let rival Redbox corner the market on convenience store chains with lamentably spelled names, NCR has made a deal to place Blockbuster Express kiosks at nearly 500 Kwik Trip locations. The agreement will help NCR, who licenses the BB name for its DVD rental kiosks, to get closer to its goal of 10,000 installed blue boxes by the end of 2010.
NCR president Alex Camara has also confirmed that his company will begin selling DVDs at its kiosks in the coming months, though no official agreements with any studios have been inked yet. In addition, Camara has confirmed that NCR is considering doubling its new release rental fees to $2 per day, a move that would increase margins for both itself and the studios.
Would you pay $2 per night to rent from BB Express, Insiders? If such a move happens with its chief kiosk rival, could a similar price hike from Redbox be far behind?