Though only a couple of years old, Hulu has quickly passed the major television networks’ sites to become one of the largest video providers on the web. According to a new report by comScore, Hulu generated 323 million viewing hours in 2010, which more than doubles the combined viewing hours (162 million) of all the major networks’ sites combined.
Hulu’s profile keeps growing, which has been a mixed blessing for the video site. As traffic increases, Hulu’s content providers are growing more reluctant to provide it with content that they worry about becoming devalued.
The repurposed online TV viewing market, in which Hulu is a dominant player, offers vast potential to advertisers, according to comScore:
“This strongly growing market represents one of the most significant opportunities for advertisers with this attractive advertising channel generating both high engagement from viewers and high [cost-per-thousand] for publishers,”
Will Hulu’s rapid growth translate into more profitable advertising, which in turn could entice content providers to remain on board? Weigh in with your predictions in the comments, Insiders.
(via Home Media Magazine)