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Though only a couple of years old, Hulu has quickly passed the major television networks’ sites to become one of the largest video providers on the web. According to a new report by comScore, Hulu generated 323 million viewing hours in 2010, which more than doubles the combined viewing hours (162 million) of all the major networks’ sites combined.

Hulu’s profile keeps growing, which has been a mixed blessing for the video site. As traffic increases, Hulu’s content providers are growing more reluctant to provide it with content that they worry about becoming devalued.

The repurposed online TV viewing market, in which Hulu is a dominant player, offers vast potential to advertisers, according to comScore:

“This strongly growing market represents one of the most significant opportunities for advertisers with this attractive advertising channel generating both high engagement from viewers and high [cost-per-thousand] for publishers,”

Will Hulu’s rapid growth translate into more profitable advertising, which in turn could entice content providers to remain on board? Weigh in with your predictions in the comments, Insiders.

(via Home Media Magazine)

4 Responses to “Hulu Generated More Viewing Hours in 2010 Than Combined Network Sites”

  1. Visitor [Join Now]
    Check the Math [visitor]

    “Hulu generated 323 million viewing hours in 2010, which more than doubles the combined viewing hours (162 million) of all the major networks’ sites combined.” *162×2=324 so 323 is not more than double*

  2. Member [Join Now]
    mkiker2089

    One thing they’ve missed is whether Hulu redirected content counts as Hulu or not. The others are growing because Hulu has added redirect shows, ones that play on the networks site and not Hulu itself.

  3. Visitor [Join Now]
    txguy5199 [visitor]

    I’ve checked Hulu and there is a large library of “ADULT” content. No wonder that they get a lot of viewing hours…hope that isn’t what internet streaming is all about!

  4. Visitor [Join Now]
    Drax [visitor]

    Txguy…first, it’s a pretty big assumption to suggest that Hulu had 300 million hours of “Adult” viewing. Second, so what if they did? I’m pretty sure Hulu’s adult section is closer to “Mature” than “Hard Core”, but again, SO WHAT? It’s a web site, not a church. I like adult movies, like Syrianna. I also watch Thomas the Tank Engine with my grandkids. Stop worrying about other people’s morals and try to find yourself some entertainment.