Online video giant Hulu is having a bit of an identity crisis, it seems. The streaming video provider has shelved plans to go public, at least for now, and is considering other financing options, according to the Wall Street Journal.
Citing “people familiar with the matter” the Journal is reporting that lack of long-term rights to its content was one of the deciding factors in the delaying of the public offering.
As far as new subscription offerings go, Hulu is reportedly in talks to secure rights to distribute content it doesn’t yet have. How the new subscription options would complement/replace the company’s existing Hulu Plus options is not clear.
As its competition grows and its content providers demand more compensation, it’s going to be interesting to see how Hulu decides to define itself and its offerings. Do you think the company will be able to continue to grow and thrive in an ever-tougher streaming marketplace?
(via the Wall Street Journal)