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Online video giant Hulu is having a bit of an identity crisis, it seems. The streaming video provider has shelved plans to go public, at least for now, and is considering other financing options, according to the Wall Street Journal.

Citing “people familiar with the matter” the Journal is reporting that lack of long-term rights to its content was one of the deciding factors in the delaying of the public offering.

As far as new subscription offerings go, Hulu is reportedly in talks to secure rights to distribute content it doesn’t yet have. How the new subscription options would complement/replace the company’s existing Hulu Plus options is not clear.
As its competition grows and its content providers demand more compensation, it’s going to be interesting to see how Hulu decides to define itself and its offerings. Do you think the company will be able to continue to grow and thrive in an ever-tougher streaming marketplace?

(via the Wall Street Journal)

4 Responses to “Hulu Cancels IPO, Considers Additional Subscription Plans”

  1. Visitor [Join Now]
    New Year [visitor]

    Hulu wha? who?

  2. Visitor [Join Now]
    Tim James [visitor]

    Can someone please tell me why Hulu Plus has started making some (if not most popular shows) “web only”. I subscribe to premium Hulu, yet I can’t watch many shows on my ipad or iphone. That is not right! Get your act together Hulu.

  3. Member [Join Now]
    lundjohn

    Why don’t you make it with things you can’t see on TV. Besides the movies, like documentries, Biographys, and show like dateline and 48 hours.

  4. Member [Join Now]

    I signed up for the free trial of Hulu+ to watch Arrested Development — their HD streaming is VERY good quality.