Tech giant Google is rumored to be partnering with Dish Network in testing a new search service that will run on set-top boxes. The service, which would run on Google’s Android operating system, would enable users to search for content such as television shows and online video through their TVs. Using a keyboard, Dish Network subscribers would use the search service to create their own content schedule.
The new service has reportedly been in limited testing since last year by a few Google employees. Once publicly launched, it is likely that Google will use the service to expand its lucrative keyword and organic search advertising to a web-savvy, television audience. There is no word yet on pricing or even the name of the new service.
What’s your take on this possible new entrant into the set-top market? Can Google leverage its considerable clout and resources to make this become a household product? Tell us what you think in the comments.