Sensing a major opportunity in melding its web prowess with the massive worldwide television audience, Google has introduced a new platform that combines “the best of the web with the best of TV.” Google TV, which will be launching this fall, will be based on the company’s highly successful Android operating system.
Google TV will be built into TV sets, Blu-ray players and set-top boxes and will allow consumers to browse the web or watch video on their televisions. The platform will enable users to search for live content as well as scheduled programming. Users will also be able to schedule DVR recordings from their search results. Android phone-owning consumers will be able to control the devices with their phones, and Google’s hardware partners are also developing input devices.
NewTeeVee is also reporting that Google TV will offer the following:
- Personalization through Netflix integration
- Picture-in picture mode to access web content and live TV feeds
- Bookmarks for websites as well as TV channels
- Access to web-based media sites like Flickr
Other companies have tried to marry the television and the web with varying degrees of success. How do you think Google TV will do, Insiders? Would this service and its search capabilities make your home entertainment experience simpler/more enjoyable? Just how many boxes do you have room for on top of your TV set?