Here’s an interesting, if not terribly innovative, twist on physical media sales.
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Fox has launched a virtual disc store in the United Kingdom that allows users to purchase DVDs and Blu-rays on their smartphones.

To make purchases, consumers simply use a smartphone app created by media retailer HMV to scan outdoor billboard ads that contain QR codes.
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The app automatically launches HMV’s website and users can then add their selection to their shopping basket and check out.

The following titles are currently available: Rise of the Planet of the Apes (Blu-ray/DVD); X-Men First Class (Blu-ray/DVD); Rio (DVD);Mr. Popper’s Penguins (DVD); Star Wars: The Complete Saga (Blu-ray); Home Alone: The Complete Collection (DVD); Alien Anthology (Blu-ray); Glee: Season Two (DVD); Family Guy: Season 11 (DVD); and 24: The Complete Series (DVD).

Robert Price, managing director of 20th Century Fox Home Entertainment, said the following about the new offering:

“It’s a convenient and easy experience for shoppers, and by leveraging HMV’s user-friendly mobile site, Fox is able to present its holiday offerings in a fast, yet cost effective manner,”

Could something like this catch on in the US, Insiders?

(via Home Media Magazine)