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DVD Rental Revenue Fell 14% in Q1 2010

The DVD rental business has gotten off to a rough start in 2010, according to trade organization Digital Entertainment Group (DEG). The group released first-quarter data today revealing that DVD rental revenue dropped 14% in the first three months of the year compared to the same period in 2009.

The DEG chalked up the decline in rentals to the massive number of traditional rental locations that were closed by such chains as Blockbuster and Movie Gallery/Hollywood Video. The new numbers may indicate that Redbox and Netflix, which between them accounted for most of the industry’s growth in 2009, may also be slowing in their expansion.

It wasn’t all doom and gloom for home entertainment last quarter, however. Blu-ray discs sales rose 74% and rentals were up 36%, while digital distribution rose 27%.

Have your rental habits increased, decreased or held steady lately, Insiders? Why do you think rental numbers declined the first quarter of this year after growing in 2009? Tell us what you think in the comments.

(via The L.A. Times)

9 Responses to “DVD Rental Revenue Fell 14% in Q1 2010”

  1. Visitor [Join Now]
    Dave [visitor]

    I can’t stand the lunacy anymore! The only increased revenue is basically from A.) people who prefer to watch downloaded movies on a screen the size of their hand, or B.) people who buy overpriced Blu-Rays, to watch on low priced LCDs, thinking that it is any better than the picture I get on a high-end plasma with a regular upscaling DVD player. The marketers have got ’em by the balls, as usual.

  2. Member [Join Now]

    Well, duh!!!
    They (RedBox) shut down the PROMOS!!!!

    • Member [Join Now]

      Oh yah,
      and if it gets worse
      they might do away with

      but do not think that will happen..

      It’s a big cum-on enticer
      and also it is
      good for the “credit card” profiteers!

  3. Member [Join Now]

    less quality movies being produced in 2008 2009 … thus movies releases now mostly suck. and people are going back to work slowly. redbox codes are virtually non-existent, bb is closing stores. yeh is bad for business. even
    warner and fox are waiting 30 days to get rental revenue. what did they expect???

  4. Visitor [Join Now]
    ronb [visitor]

    I rent new releases every Tuesday. In the past six months there has been damn few worth renting. You don’t have to go to your toes to count them. That is the only reason rentals are down for me. For three or more years there was an average of two plus movies a week worth renting until about 8 months ago. The end of story.

  5. Visitor [Join Now]
    Jennifer [visitor]

    I really enjoy movies, but only if they are well worth watching. This past year not much has really been put out rental-wise to warrant running and renting it. I never purchase movies, unless they are terrific. I’d rather spend $1 plus tax for one night to see if the movie is worth purchasing before dropping $25 for a movie (what a waste of money!)
    I see people constantly at WalMart buying brand new movies, why? Rent first. Most of the movies are mega duds anyway.
    The only one REALLY worth seeing lately, has been the Blind Side. I saw that last week, and watched it again last night. It was terrific! It made me smile so much. Very good, light hearted and touching.
    I’m burned out onm watching futuristic depressing dark movies. If that’s the future, I’d rather not watch. I’ve seen Avatar, and will never watch that again, almost 3 mind numbing hours of futuristic war. Totally cool special effects, yes, but as far as the movie and the actual avatars, ugh. The avatars were just downright creepy looking. If I had little ones, I wouldn’t even let them see those things. They look computer generated.
    So save your money and rent it, if you have to buy it, test drive and rent first.

  6. Member [Join Now]

    I would have to say for me my main reason for decrease in movie rentals is due to lack of promo codes and secondly a poor choice of movies this past quarter. First Redbox did away with most of their free codes, and now Blockbuster Express has done the same. I’m not willing to rent a movie without a code when most of the movies have been mediocre this year.

    Probably my 3rd reason is I have recently purchased a blu-ray player. I got a great deal on a player at Amazon for only $60 (reg. $200). Many blu-ray titles have dropped 50% off or more and can be bought at the same price as a regular DVD now. I think the declining cost of blu-ray titles accounts for the 74% sales increase.

    Redbox and Blockbuster Express need to add blu-ray titles for rentals. Since sales and rentals of blu-rays have the largest increase this past quarter, this should tell them something. They seem to move way too slow in making major changes which I think it ends up costing them money in the end. Both Netflix and Blockbuster offer blu-ray titles through their mail rental plans, so why not kiosks? I predict another bad quarter unless they add blu-ray to kiosks soon.

  7. Visitor [Join Now]
    TrickyM [visitor]

    Multiple posts by mikeb complaining about lack of codes on several pages. How about paying for a movie? It’s a freaking dollar! It’s a business not a charity. Redbox already has prices that are more than reasonable, and I completely support them. No one is obligated to give you anything for free, it’s done as a courtesy and apparently your greed prevails. Sure I’ll use codes just like anyone else, but I pay for movies too, I show appreciation for a business that already saves me a ton of money. It’s called consumer etiquette and you should try it sometime.

  8. Visitor [Join Now]
    MovieBuff [visitor]

    My wife asked me the other day why I stopped bringing home the new releases on Tuesday. Simple. Lately there has been nothing worth renting let alone wasting my time. I’ve been pulling movies out of my collection instead, waiting for something good to come out again.