What would happen if two of the least respected companies in America teamed up to offer DVDs by mail? Get ready to find out, because Blockbuster and Comcast have joined forces to create DVDs By Mail. Currently in beta, the service is nearly identical to Blockbuster’s existing by-mail program, but with a twist: Comcast subscribers receive a discount.
A statement from Comcast on the agreement reads as follows:
One of Comcast’s goals is to provide our customers with a full spectrum of movie and TV choices and this agreement is another way for our customers to access the movies and TV shows on yet another platform. This agreement complements the thousands of movies and TV choices we already offer via On Demand and online, through XfinityTV online, premium channels like HBO, Cinemax, Starz and Showtime, Comcast’s online store, and traditional pay-per-view.
Is it possible the Blockbuster name could live on through this new deal, along with NCR’s Blockbuster Express kiosks, when the parent company goes kaput? What are the advantages for Comcast (and BB) to announce this partnership when the latter has one foot in the grave?
(via Hacking Netflix)