Always looking for ways to expand its kiosk footprint beyond coin-counting machines and DVD kiosks, Redbox parent Coinstar may be soon expanding into the cosmetics industry. The Wall Street Journal reports that Coinstar is seeking “a vice-president-level manager to oversee a new venture in the beauty or cosmetics space.”
Coinstar is, not surprisingly, mum on its future plans, offering a vague response when asked for comment:
“We are continually looking at new opportunities in the self-service, automated retail space and plan to have a number of seed businesses that we’re testing and evaluating at any given time . . . It would be premature to provide comment on any of these early concepts.”
NPD Group beauty industry analyst Karen Grant offered the following on the cosmetics via kiosk concept:
“What cosmetic brands have been doing is trying different formats of reaching the consumer . . . Beauty brands have done well on the Internet, and that has prompted many companies to look for other such alternative channels.”
Would you buy cosmetics from a kiosk, Insiders, if the brands and selection were to your liking? Let us know what you think of this idea in the comments.
(via The Wall Street Journal)