Always looking for ways to expand its kiosk footprint beyond coin-counting machines and DVD kiosks, Redbox parent Coinstar may be soon expanding into the cosmetics industry. The Wall Street Journal reports that Coinstar is seeking “a vice-president-level manager to oversee a new venture in the beauty or cosmetics space.”
Coinstar is, not surprisingly, mum on its future plans, offering a vague response when asked for comment:
“We are continually looking at new opportunities in the self-service, automated retail space and plan to have a number of seed businesses that we’re testing and evaluating at any given time . . . It would be premature to provide comment on any of these early concepts.
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NPD Group beauty industry analyst Karen Grant offered the following on the cosmetics via kiosk concept:
“What cosmetic brands have been doing is trying different formats of reaching the consumer . . . Beauty brands have done well on the Internet, and that has prompted many companies to look for other such alternative channels.”
Would you buy cosmetics from a kiosk, Insiders, if the brands and selection were to your liking? Let us know what you think of this idea in the comments.
(via The Wall Street Journal)
I’m a guy, so no I wouldn’t, but I think it would work well. I would put them in malls; I think they would do best there
PRICE; BRAND; QUALITY; FRESHNESS / EXPIRATION; LOCATION; NEED; DESIRE; POPULARITY – ALL MAJOR FACTORS IN SALES / SUCCESS.
Bad idea. Cosmetics melt so you couldn’t have the kiosks outside. That alone would cut down on kiosk=convenience. Therefore, since a cosmetic kiosk has to be inside a mall or store, I’m sure you could/will find a better selection of cosmetics/price elsewhere inside once you’re forced inside the mall or store to purchase them.
RB is right. The shelf life of cosmetics is significantly reduced with heat and humidity. Lipstick and mascara turn into runny messes, shadows and blush dry out and turn to dust. Foundation separates and turns rancid. By being on pegboards at the grocery or drug store, or in the boutique cosmetic counter area of the department store, they’re at least kept in a climate controlled environment.
It’s also harder to determine colors if you can’t get your hands on a sample product or at least color-swatch boards. Cosmetic colors frequently translate badly on computer screens. And they’re all different sizes and shapes – the only kind of machine I can see potentially working would be a snack-bar type machine with the spiraled racks. Very last century :)
Also, I think the costs to operate would be much higher than the DVD model. Not only in the cost of product, but also the manhours to stock and maintain machines. Which would have to drive up the cost of the product to cover, and would render the sales model ineffective.
I like to comparison shop, so if there weren’t about ten different brands to look at, forget it. True, they could not be outside in the heat, or would they be refrigerated like pop machines? I don’t see this working. Cosmetics are not something most of us buy every week. Movies…well this family rents one or two almost weekly.
If they team up with Mary Kay Inc. they could call it Pinkbox!
I do think this is a great Idea. I think that makeup in vending machienes would do really well in airports (I dont know how many times I have traveled and forgot a makeup product I use all the time)In cordanance to what rb said when it comes to the product melting or going bad in the heat, if they are outside they could make it like a pop machiene with an icebox or cooler inside then they would be able to be in the heat.Overall I think this is a great idea that I look forward to maybe using one day.
I prefer the personal touch of my favorite girls at the make-up counter! Doesn’t sound appealing at all!
just a very good idea….but shouldnt be expensive….n should hav nice company products like revlon,loreal n etc….
Oh PLEEse, if you have to buy your make up at the airport, doesn’t that SAY something about you?
If you want quality, you’re not going to get good make up in a machine.
Smart women don’t run out. They plan. They pack. And they know where to shop when they get there.