Proponents and opponents of Coinstar’s Redbox brand have been waiting for months for concrete plans regarding the company’s long-rumored streaming service. Recent comments from a Coinstar executive do not reveal a launch date or price, but do hint at the streaming service’s content focus.
Coinstar VP Galen Smith says that one of Redbox’s streaming service’s differentiators from rival Netflix may be a focus on film rather than television episodes. Says Smith:
“Unique about our consumer is that they … consume a lot of movies, and so it may be a different consumer base than the kind of core Netflix one that wants to stream a lot of TV,”
Is a focus on movies instead of TV the right move for Redbox streaming? How much longer do you think Coinstar/Redbox execs will keep playing coy rather than divulge actual details on Redbox’s forever-gestating streaming offering?