Here’s a new niche in the streaming video-on-demand business. Cinedigm Corp. is partnering with The Dove Foundation on a subscription streaming service that will focus on family-friendly movies.

The new service, which will be called “Dove Movie Channel” will feature content that align’s with The Dove Foundation’s standards.
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Pricing and other launch information will be forthcoming.
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Cinedigm CEO Chris McGurk said the following about the upcoming service:

“We are excited to partner with The Dove Foundation to meet the acute need for an over-the-top subscription service providing pre-screened, curated and wholesome family-friendly content . . . The Dove Foundation offers families the highest degree of confidence that they will be viewing only appropriate entertainment from a source they can trust.”

Do you think people turned off by the adult content that can be found on Netflix and other streamers will be drawn to this new service, or is its focus too narrow to thrive in the competitive streaming marketplace?

[via Home Media Magazine]