Stand up and take a bow, Blu-ray. In spite of all the attention that video-on-demand has gotten in recent months, HD disc revenue growth was 15% above digital growth in 2010. According to the Digital Entertainment Group (DEG), Blu-ray revenue was up $600 million in 2010, reaching $2.1 billion. Digital revenue, on the other hand, increased $400 million to $2.5 billion last year.
Andy Parsons, chair of the Blu-ray Disc Association promotion committee, was enthusiastic about the format’s growth in these trying times for physical media. Said Parsons:
“Despite all the hype and dire predictions that we on the packaged media side would be out of business by now, these results suggest that Blu-ray will be around for many years to come, coexisting nicely with online channels,”
Blu-ray movie sales increased 75% between 2009 and 2010, and the format has now passed the 20% mark in US household penetration.
Are you among the one-in-five Americans who’ve gone Blu, Insiders? Do you think the HD disc format still has legs and will continue to grow, as its backers expect?
(via Home Media Magazine)