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Blu-ray Grew Faster than VOD in 2010

Stand up and take a bow, Blu-ray. In spite of all the attention that video-on-demand has gotten in recent months, HD disc revenue growth was 15% above digital growth in 2010. According to the Digital Entertainment Group (DEG), Blu-ray revenue was up $600 million in 2010, reaching $2.1 billion. Digital revenue, on the other hand, increased $400 million to $2.5 billion last year.

Andy Parsons, chair of the Blu-ray Disc Association promotion committee, was enthusiastic about the format’s growth in these trying times for physical media. Said Parsons:

“Despite all the hype and dire predictions that we on the packaged media side would be out of business by now, these results suggest that Blu-ray will be around for many years to come, coexisting nicely with online channels,”

Blu-ray movie sales increased 75% between 2009 and 2010, and the format has now passed the 20% mark in US household penetration.

Are you among the one-in-five Americans who’ve gone Blu, Insiders? Do you think the HD disc format still has legs and will continue to grow, as its backers expect?

(via Home Media Magazine)

8 Responses to “Blu-ray Grew Faster than VOD in 2010”

  1. Member [Join Now]
    s142424

    I went Blu unintentionally (via PS3). It still has legs as long as VOD is problematic due to both download speeds and price gouging from ISPs.

  2. Visitor [Join Now]
    Jack [visitor]

    I can’t see vod (ip based especially) gaining that much more traction until/unless connection speeds drastically increase and prices for those connections come down. What happens when a family wants to stream 2 or 3 or 4… videos at once. It’s not uncommon for 3 or so videos to be playing at once at my home. While my connection can usually handle 1 stream fairly well, I can’t imagine how bogged down it would become if we tried with 2 or especially 3 (and this is with a supposedly 10mb connection).

    • Member [Join Now]
      starfire008

      Excellent point! As you said, it’s not uncommon for families to be watching 2 or 3 videos at once. I don’t see VOD becoming dominant until the bandwidth issue is dealt with and VOD settles down into 1 or 2 dominant companys offering a wide variety of content at reasonable prices.

  3. Visitor [Join Now]
    ds1724 [visitor]

    Problem with VOD is the top titles are not available right away unless you pay to “buy” them…but if I’m doing that I’ll just get it on Blu-ray, hence the growth!

  4. Member [Join Now]
    Danzany [danzany]

    I am very picky about which blue-ray I buy, the visual in the movie has alot to to with it.mostly I go digital.Its that all mighty dollar I mostly watch.

  5. Member [Join Now]
    tomcole37853

    So long as people are people we will want to own everything! Between Netfix and Hulu I can watch thousands of movies and TV episodes and still I keep buying because I can not depend on the internet to deliver what I want, when I want. Blu-ray movies need to come down more in price I do not feel most movies are worth the twenty dollar price tag. If the movie production companies want to keep selling movies they need to make better movies. Instead of throwing huge amounts of money into the production and the amazing special effects lets try making a story line that is interesting as well as entertaining.

  6. Visitor [Join Now]
    Jimbo [visitor]

    I agree with Danzany. I see it this way.
    Streaming of high def is not ready yet. The problems with bandwith is the issue. No matter how good the picture is the sound is not good enough.

    Blu-ray disc purchases. Some moves are worth having.
    Iron man 1 and 3, Transformers and other high action movies are good blu-ray choices.
    Dear John, Secretariat and other dramas are only worth getting on dvd.

    Unfortunatly for the movie studios you can get perfect copies of either blu-ray or dvd from your local bootlegger