Blockbuster’s nascent video-on-demand service has gotten several boosts in recent days, with key partnerships being announced with TiVo and Samsung.
The TiVo deal is a development of an agreement the DVR pioneer struck with Blockbuster this past March, which allows the video retailer to sell TiVo’s DVRs in its stores. The agreement also allows TiVo users to rent Blockbuster On Demand titles on their Series2, Series3, TiVo HD and TiVo HD XL set top boxes. The titles will cost $3.99 for new releases and $2.99 for older films.
Joe Miller, senior vice president of sales and marketing at TiVo was enthusiastic about the agreement:
“By bringing Blockbuster’s content direct to TiVo subscribers, we show once again that TiVo offers much more choice and convenience for our customers compared to other DVR offerings.”
The Samsung deal means that the electronics giant will include Blockbuster On Demand in some of its HD flat-panel televisions, Blu-ray players and Blu-ray integrated home theater systems. The deal will allow Blockbuster to better compete with Netflix’s streaming service, which is available on the Xbox 360, Roku digital video player and Blu-ray players from several manufacturers. One important difference between Blockbuster’s VOD and Netflix’s streaming service will be the availability of major new releases on Blockbuster On Demand.
Tim Baxter, president of Samsung Electronics America had the following to say about the deal:
“This is another real example … to access and enjoy a broad variety of high quality content through innovation, and really pushing the envelope with defining what connected TV experiences can deliver. . . Whether it’s renting their favorite Blu-ray movie from Blockbuster or streaming their favorite content, our goal is to take the TV-watching experience to new levels and deliver maximum value.”
Between the major expansion of its kiosk network and these latest deals, Blockbuster is certainly demonstrating that it won’t go down without a fight, despite heavy losses in its retail stores and DVD-by-mail divisions. Are they going to make it, Insiders? Give us your thoughts in the comments.