Blockbuster is not waiting until its emergence from bankruptcy to attempt to become competitive with other industry players. The company has announced a new tiered pricing format for in-store rentals ranging from 99-cents for catalog titles to $4.99 for brand-new releases. NCR-owned Blockbuster Express kiosk pricing is unaffected.
The new pricing tiers are as follows, all of which are for a three-day rental period:
- “Select” DVD catalog titles for $.99
- “New Release” titles on DVD/BD that have been out for at least six weeks for $2.99
- “Just Arrived” DVD/BD titles that have been out for fewer than six weeks for $4.99
Looking harder at the new BB pricing, it looks like pricing on “just arrived” titles is actually more expensive than before if you account for the reduced rental period, while the older 99-cent catalog titles are definitely cheaper than before. For consumers who keep their rentals for several days, BB catalog rentals are now actually a better deal than Redbox.
What do you make of this new tiered pricing scheme? Is it a first step towards improvement for Blockbuster, or is it just a crafty way to increase late fee collection with attractive pricing but reduced rental periods?
(via Home Media Magazine)