Ever visit a rental store to pick up a movie you are excited about, only to discover that it’s out of stock? The nation’s largest movie rental chain plans to ameliorate that problem with a new service called Direct Access. Blockbuster’s new service went live today, and puts every film in the company’s 95,000-plus catalog within a few days’ reach of its B&M customers.
According to Video Business, the program “lets customers order movies that are out of stock in their store and receive it by mail within three mailing days at no extra charge and without the requirement of being in enrolled in Blockbuster’s Total Access by-mail program”. Customers will be charged $3.99 for a DVD or Blu-ray title and given a one-week rental period to return their films to the store or mail them back with prepaid postage. Blockbuster’s website will also allow customers to check for title availability at locations in their area.
Blockbuster chief information officer Keith Morrow declared the following about the new service:
“We’re no longer confined to the square footage of our stores, which typically carry between 3,000 to 5,000 titles. . . Our customers can leave the store satisfied, knowing that if they can’t find what they want in store, they can find it in their mailbox.”
The new program is the latest effort in Blockbuster’s multi-channel push to maintain its relevancy in a video rental era increasingly dominated by Redbox and Netflix In the near future, Blockbuster plans to link its VOD inventory to its physical locations and by-mail service, as well as swell the ranks of the devices that support Blockbuster Video On Demand. A mobile app for local inventory information and, eventually, mobile movie watching is also rumored to be in the works.
What do you think of this latest move by BB, Insiders? Would you leave the store empty-handed but “satisfied” knowing that your preferred movie is in the mail? Leave your thoughts in the comments.
[via Video Business]