In spite of some possible hiccups on its road to 10,000 installed kiosks by the end of 2010, NCR’s Blockbuster Express continues to expand its footprint across the nation. Most recently, NCR has reached an agreement with BI-LO to install kiosks at all of the grocery chain’s 207 locations across the Southeast.
The BB Express kiosks will replace “168 previously installed DVD kiosks from competing brands.” It is unclear if “competing brands” refers to Redbox or another kiosk operator.
Justin Hotard, VP and general manager of NCR Entertainment offered the following on the deal:
“People instantly recognize the BLOCKBUSTER Express brand as a place to go to make each night a movie night . . . Now BI-LO customers can choose a DVD from our BLOCKBUSTER Express kiosks as they shop for their groceries. At just $1 per night, that is affordable entertainment made convenient by our new partnership with our great new partner, BI-LO.”
What sort of terms might NCR have offered to BI-LO to persuade them to dump their previous kiosk partner? For those of you who live near BI-LO stores, are you sad to see your Redboxes (or whatever brand the old kiosks are) be replaced by Blockbuster Express?