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NCR-owned Blockbuster Express fell short of its stated goal of 10,000 installed kiosks in 2010, winding up with around 8,000 by the end of the year. The Redbox rival has set a more modest goal for itself in 2011, projecting an addition of 3,000 kiosks, brining its total to around 11,000 by year’s end.

John Bruno, EVP of industrial solutions with NCR, says that the 2,000 kiosk shortfall in 2010 was a deliberate decision in which BB Express focused on “the performance of individual kiosks versus the number deployed.” Says Bruno:

“We feel good about what we learned in 2010 . . . We felt we had to focus on our underperforming stores,” Bruno said . . . We are either addressing site issues or redeploying machines that did not show up to have the rental foot traffic we had expected.”

With Redbox’s lower-than-expected numbers and now this news, is the kiosk market reaching maturity? Or is the spin from Coinstar and Blockbuster Express correct? Weigh in with your thoughts in the comments.

(via Home Media Magazine)

9 Responses to “Blockbuster Express Plans on 11,000 Installed Kiosks by End of Year”

  1. Visitor [Join Now]
    Vernon Dent [visitor]

    …is the kiosk market reaching maturity?


    Maybe even past same.

  2. Visitor [Join Now]
    so true [visitor]

    Difference is BBE is putting out better machines, offering sell thru and charging premium pricing. These machines will move in on red box machines offer better titles and take over the individual markets. Saturation is allready complete now comes competition and BBE has a better product.

    • Visitor [Join Now]
      tinybrat [visitor]

      Premium pricing? You say that as if thats a good thing. Wow, you can get movies for $4, but on release date. Wow, that will really take off. It worked for the brick stores.

      As for the machines, I have literally 10-12 redbox kiosks within 5 miles of my home. I don’t have any blockbuster kiosks in my city.

      Blockbuster/ncr said 10,000 kiosks by the end of 2010, now they are saying 11,000 by the end of 2011. Obviously they can’t deliver. They are doomed. NCR should have stayed in the ATM business.

    • Visitor [Join Now]
      justme [visitor]

      “Difference is BBE is putting out better machines”….NOT!!!! The cases they use scratch even brand new, never even rented yet discs! If you don’t rent the very first day (on tuesdays) the movie comes out, there’s AT LEAST a 50% chance your disc will be scratched and either not play right or not play at all! I rented 4 messed up movies (skipped badly or wouldn’t play at all) in like 3 weeks. In the years i’ve been renting from Redbox I think i’ve had one movie not play right. Who ever the MORON was that designed their dvd cases didn’t have a clue what he was doing! When I spoke to customer service about it they said they were having numerous complaints about it, in fact that was about 75% of his calls a day. If they don’t fix the dvd cases they won’t even stay in business because nobody is going to keep renting defective discs!

    • Visitor [Join Now]
      sgt carter [visitor]

      Bullcrap!!! I have used BBE and while they started out good, they soon were ratcheting down new releases to the point where it is almost impossible to get a new release from them either online or at the machine. You are just a redbox hater and are really becoming annoying. In fact, I would go as far as to say that you graduated into the troll category with your last two posts that exceeded the post word limit on two other recent other articles. Do you really think anybody reads the crap you spew out?

  3. Visitor [Join Now]
    Firstlawofnature [visitor]

    BBE is slower, in worse locations and aims to charge consumers more to rent. What’s better about that?

  4. Visitor [Join Now]
    chris [visitor]

    Where do all you doom and gloom people come from? Obviously you have some vendetta against redbox. Angry much?

    • Visitor [Join Now]
      Vernon Dent [visitor]


      Most Insiders, including myself, are redbox enthusiasts!

      Maturity doesn’t mean going out of business. It means stock price stagnation or decline and or fewer redbox locations.

      Insiders all want the same thing… A plentiful selection of desirable, playable titles, representing nothing more than good entertainment value.

  5. Visitor [Join Now]
    tinybrat [visitor]

    By the way, if you look into NCR a little further, you will see two things most people don’t know:

    1> Most of their locations were acquired by purchasing another DVD vending company. All they did was put their machines in in place of the other machines.

    2> They have the same 28 day delay that Netflix and Redbox have. The only way to get movies before the other two is to pay ‘premium pricing’ which is no different than going to a movie store.

    As for saturation and such in the market, Redbox controls 30% of the dvd rentals in the country. They have 30,000+ locations. These are premium locations which people frequent. BBE has 8,000 locations. They are in poor performing areas, which is why the company they bought (DVD PLAY), sold their company. Other locations BBE is popping up in are locations which Redbox passed on because they knew they were not going to perform well. Redbox could be in many of these locations and had first dibs on them but opted to not go there, so what does that tell you about where BBE is? They are taking sloppy seconds.

    Don’t you find it odd that BBE doesn’t announce new exciting partnerships with large clients like Redbox does? Redbox announces client rollouts like Walmart, Walgreens, 7-11, etc. What do you hear from BBE? Hey everyone, we’re going to be in Pete’s Pickle Barrel… Yay.