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Apple has unveiled the latest iteration of its Apple TV device, along with some very competitive pricing on TV show rentals.
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The new Apple TV checks in at $99, is Netflix-compatible and contains no internal storage—it’s designed for streaming only. Concurrent with the launch of the new device, Apple’s iTunes store is now offering episodes of popular ABC and Fox TV shows for rental at $.99.

NewTeeVee has an interesting chart that compares the new Apple TV with two of its competitors: the Roku box and the upcoming Boxee Box. It will be fascinating to see how things shake out over the coming months in this increasingly crowded marketplace.

Will the new lower Apple TV price point and competitive rental pricing help Apple gain a larger share of the online video market?
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Do you find yourself suddenly more interested in the Apple TV than you were before?

(via NewTeeVee)

4 Responses to “Apple Offers $.99 Rentals, New Apple TV Streaming Device”

  1. Member [Join Now]
    ChadCronin [chadcronin]

    Maybe if it was 99 cents to buy and I had to see it “now”. I can imagine if I paid 99 cents to “rent” each new show I decided to watch on tv, my bill would easily be $150 just for “family cable”. The problem with most downloads is that the cost is pretty high compared with other ways to see the content. I can see how for some without cable or over the air, and those who miss and episode or don’t want to wait a year for the season set, it would be nice, but I’d rather have a season-rental price, with a max price of $9.99 for a 22 episode season, but when it’s costing $21.78 to rent 1 season when I see $19.99 and $14.95 seasons on DVD to buy, then you think, pass, I’ll wait and buy.

  2. Visitor [Join Now]
    Bobby [visitor]

    Don’t get me wrong – I love my MacBook more than my first two wives put together – OK, bad analogy – let’s just say I love MAC OSX – but sometimes I think people buy Apple for the sake of buying Apple…

    I am VERY content with my XBOX and Wii providing access to my 9.99 Netflix. We have a TON of family friendly TV to watch and are never so eager to throw away money that we would pay .99 per viewing when we can watch things like Leave it to Beaver or whatever – whenever we want and however often we like. I do wish there were a bit more new release stuff to download – but we don’t have that much free time to waller on the couch anyhow.

    So it is a no brainer – I will save me a hundred bucks and not miss a second’s sleep! HOWEVER – if my 360 died AND if it is netflix compatible – then I might consider getting one – but the kids would kill me in my sleep if I didn’t replace the XBOX…