He’s at it again. About a week ago, Merriman Curhan Ford analyst Eric Wold suggested that a streaming partnership between Redbox and Amazon would be mutually beneficial. Today, Wold made the same proposal, but swapped Amazon out for the world’s largest retailer, Walmart.
“A partnership would not only help Redbox access digital rental/purchase opportunities through CE devices, but Walmart could further boost its stake in the kiosk market as well as traffic to kiosks within its stores,”
Wold went on to comment that, despite the seemingly imminent demise of physical rental in the wake of streaming, people will still be renting discs for a while yet:
“We believe the estimated 91 million households that own a DVD player are more likely to gravitate towards the less-expensive and technologically-easier-to-understand DVD rentals over digital for at least the next five-to-10 years (especially with additional brick-and-mortar store closures),”
To Wold’s suggestion, we ask once again: would both sides see enough benefit in the hypothetical relationship to make it a reality? Is Walmart any likelier a streaming partner for Redbox than Amazon?
(via Home Media Magazine)