BTIG Research analyst Richard Greenfield, never a friend to Redbox, has called on Disney CEO Bob Iger to change his long-held opposition to delay windows and help “kill Redbox.”
Stating that “Disney/Pixar have the most valuable brand in the movie business”, Greenfield believes that Iger should throw his studio’s weight in with the Hollywood Three in imposing 28-day new release delay windows on Redbox.
Greenfield’s remarks came hot on the heels of Redbox parent Coinstar’s announcement this week of a lowered revenue outlook. Unlike many other analysts, Greenfield seems to think that Redbox’s likely inability to reach 2010 revenue targets is indicative of a larger problem. Said Greenfield:
“We hope that Disney takes note of … Redbox news and begins to place a window on all content they sell to Redbox, as it would be an important step in diminishing the negative impact Redbox is having on the movie industry,”
Do you think Greenfield will get his wish, Insiders? Would a delay from Disney, along with existing delays from Fox, Warner and Universal, sink the good ship Redbox? Leave your opinion in the comments.