Netflix, Amazon Prime, and other streaming providers have had an interesting edge over typical broadcast networks. TV ratings firm Nielsen has collected viewership data from regular television programming for years, which helps programmers set advertising rates.
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Should streaming companies be forced to do the same?
Steve Hasker, president of Nielsen, and Glenn Enoch, SVP of audience insights, recently penned an op-ed in The Wall Street Journal calling for exactly that. The Nielsen execs claim that media companies may not be receiving fair compensation for the content they license to streaming companies such as Netflix, who aren’t revealing viewership numbers on their programming.
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Said the Nielsen execs:
“Only comprehensive, independent and comparable measurement of audience behavior on SVOD services will make it possible to get license fee pricing right,”
Would forced transparency on the part of Netflix, Amazon, etc. be more fair for content licensers and level the playing field?
[via Home Media Magazine]
Curious, has anyone ever been polled as to what they are watching by anyone? I know I haven’t and anyone I know I ask and in all these years I have yet to hear one person who was ever polled on what they are watching. Sounds like a massive scam on advertisers who Nielsens supply data to.
If you have cable, satellite or FIOS what you are watching is already being captured. Netflix and other streaming services also have this info. Everything done on the internet can be monitored. Only over the air viewers is not captured unless they have volunteered to participate.
Yes i have been picked twice to do a Neilsen book over about a 15 year period.
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Be careful what you wish for… content providers could potentially be paid LESS due to viewership through streaming services… If Netflix says it has X Million subscribers world wide, they negotiate a licence based on potential viewers, blah, blah, blah. Is the provider forced to take that deal? No… they can walk away with nothing if they want or shop it elsewhere. But getting the raw numbers may work in Netflix’s favor showing that during the past 30 days (or whatever time period) only .001% of viewers viewed your show – so why are we (netflix) paying you $X for your crappy content?
It’s a two way street. Netflix wants compelling content to drive subscribers and to keep them on the service. Providers want to be paid for their content. Let the two make their own deal – I’m sure those internal numbers and such are hammered out between the two parties and are baked into the deal – otherwise there’d be no deal.
This is old stuff. They all ready know what you are watching. When? When you are on the Net. They know everything. Are the numbers really right?
The numbers are all. Well and well & this & that..
I think most of it is B.S… Just like the U P numbers the Government gives..
Just as long as my NetFlix/Hulu/Warner Arechives/& Acorn TV keep coming.
I don’t care what the numbers are… Let the paper pushers take care of that..
this is old
“Only comprehensive, independent”.
Gee, could Nielsen fill that independent role? Could that Op-Ed simply be a way to throw more business at the authors? No, no it’s all in the best interest of the industry we totes swearsies.
This is the most transparent nonsense possible.