Amazon Prime made waves recently by announcing that subscribers will be able to download titles to watch later when they’re offline.
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Netflix has been pretty adamant that it will never follow suit, and we may have just found out why.
According to Neil Hunt, Netflix’s Chief Product Officer, the reason that the streamer won’t offer offline downloads is that it will offer too much choice.
Speaking to Gizmodo UK at the IFA tradeshow in Berlin, Hunt said the following:
“I think it’s something that lots of people ask for. We’ll see if it’s something lots of people will use. Undoubtedly it adds considerable complexity to your life with Amazon Prime – you have to remember that you want to download this thing. It’s not going to be instant, you have to have the right storage on your device, you have to manage it, and I’m just not sure people are actually that compelled to do that, and that it’s worth providing that level of complexity.”
Hunt went on to clarify his thoughts on the downsides of too many choices:
“One of the things I’ve learned is that every time you offer a choice, you paralyse some people who can’t decide if that’s what they want to do or not. Now, that sounds really stupid and self-serving, but it is in fact true.
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It’s the ‘Paradox of Choice’, the jam experiment – you put strawberry, apricot and blackberry jam in the supermarket aisle and you can persuade half the people coming down the aisle to taste the jam and maybe buy one. But if you decide to add lemon, orange, blueberry and grapefruit, by adding the choices you don’t increase the number of people choosing one, but in fact you go the other way. Fewer people choose anything at all.”
Is the Paradox of Choice really what is holding Netflix back from allowing offline viewing, as Hunt claims, or is there more to it than that?
[via Gizmodo]
What a lame excuse that was, too little choice is the reason streaming TV is exploding, people want what they want when they want it, and downloading to save for later is not needed if you know about the ease in which you can watch what you want when you want just be searching the thousands of free streaming TV shows and Movies and never need to record anything. I dumped cable receiver and DVD player and cleaned up the mess of wires and cables behind TV, nothing better than on demand streaming TV, so who needs Netflix or Amazon anymore to dictate what we can and cannot do.
That’s crap. He’s just giving everyone the “talk around “
Really like what Amazon did. I would like to download something on my phone or tablet at home using my Wifi then watch it on my lunch break at work and not eat big holes in my data plan, or worry about getting a strong enough data signal to get a good picture.
Most of that quote was gobbly gook. It’s to the customer’s impetus to download and store it so why is that netflix’s concern? There’s more to this answer somehow.
Ridiculous. If I want to look for a choice in movies that’s on me. Netflix is making excuses!
Amazon once had a service where you could download TV and movies to your computer. Mind you it cost more than waiting for it on disc but some TV isn’t released on blue ray. But then with minimal notice they stopped offering this/supporting this so that but allowed (how kind) us to keep our fownloaded media on one computer. When that hard drive dies though…tough luck it is gone. I spent hundreds to thousands and have no recourse. The story also doesn’t mention that this is downloading only to Amazon devices and has a time limit. As to Netflix I’m not sure considering the fetsils of what Amazon is allowing why they’d bother. I’ll never usd Amazon again and they ever get drones working I’ll be the first to shoot one outtz the sky…:)
Not everyone has fast, stable, and uncapped Internet connections!