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downloadThe pay-TV industry is going through a Darwinian process right now and needs to adapt in order to survive. So said Jeff Bewkes, the outspoken CEO of Time Warner, in remarks at the Goldman Sachs 24th Annual Communacopia Confab.
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Bewkes said that the industry needs to offer programming on a video-on-demand basis across multiple devices, similar to the strategy Netflix has taken with its original content.
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Said Bewkes:

“Those 100 [pay-TV] channels we all watch, they need to be on-demand . . . That’s the kind of flashing green light that everybody ought to pay attention to,”

Bewes further supported his argument with the following:

“People are watching more and more [programming], they’re just not watching it all on the first-run with an ad [attached]. [Pay-TV has] got to be effective with on-demand. It has to have a good [user] interface. Which ever [channel] bundle combination has that is going to be fine,”

Should pay-TV emulate the success of VOD providers in order to adapt and survive?

[via Home Media Magazine]

4 Responses to “Warner CEO: Pay-TV Needs to Go On-Demand”

  1. Visitor [Join Now]
    Vernon Dent [visitor]

    -Should pay-TV emulate the success of VOD providers in order to adapt and survive?

    Everyone with functioning synapse has been saying this *YEARS*! Why are content creators so slow to catch on and get it right.

  2. Visitor [Join Now]
    Danofive0 [visitor]

    Why Pay? 95% of what is on is trash anyway… Just get a over the air set up….
    And use NetFlix,Hulu, and Warner Archives & DVD’S if you like..

  3. Visitor [Join Now]
    Undebt [visitor]

    Well, he has half of it right. It needs to be VOD, but he thinks doing that will still preserve the “bundle”. The content providers should just bypass the cable companies altogether and make their individual content channels available a la carte over the internet.

    I cut the cord a long time ago, but there are about 5 channels that I would gladly pay a reasonable price for if they were available over the internet. I also think many more would do the same.