Burned but undeterred by the failure of its joint streaming venture with Redbox, Verizon has started bet-testing its new over-the-top (OTT) mobile video service. The new service, Go90, focuses on video clips, live TV, and special events and will officially launch at the end of summer.
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Verizon spokesperson Alberto Canal says that G090 will be able to distinguish itself from competitors such as Sling TV.
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Said Canal:
“This is unlike any other system . . . This is a completely new product, and the beta piece is about testing the platform and some of the functions, like sharing.”
Verizon CFO Fran Shammo says that the service is on track to launch in the next few months, but also tempered expectations as much as possible:
“We will absolutely be ready to go by late summer. It won’t be the full entire of everything that we contemplate within the product set. It will be an initial launch. And as the year goes on, it will progress,”
Will Verizon fare better with this new service than it did with Redbox Instant by Verizon?
[via Home Media Magazine]
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Just another example of the major shift by all to streaming tv platform. As one who has been streaming for over a year, starting with Roku, and having evaluated all the services, this IS the future and cable, satellite and rental industry will change forever.