The official launch of Redbox Instant, the joint streaming venture between Redbox and Verizon, is creeping closer. Verizon CEO Lowell McAdam has weighed in with his expectations for the service.
Here’s what Lowell had to say about the upcoming service:
“We feel sort of good about it. We are cautiously optimistic.”
McAdam went on to hedge by saying that it’s hard to be more definitive “until you are out there commercially for about six months or so.”
Not exactly a ringing endorsement—Verizon’s and Redbox’s PR people must be wincing a bit at Lowell’s candor. However, this may simply be the CEO of a very large company that is taking a fairly big risk playing a cautious game.
Are you “cautiously optimistic” like McAdam about the upcoming Redbox Instant, or do you think it will be an instant smash. Or do you simply think it will just be smashed in the hyper-competitive streaming marketplace?