Having already reached a market awareness in the U.S. of nearly 50 percent, cloud-based movie platform UltraViolet has passed another milestone. The service has grown 33 percent in registered accounts since last year, and has just passed 20 million.
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UltraViolet launched in 2011 and now has a portfolio of more than 14,500 movies and TV shows. Christopher Coby, industry analyst of entertainment for NPD, said the following about the platform’s growth:
“As awareness and satisfaction increases, there is clearly a segment of consumers who value the proposition that UV offers: the opportunity to keep a library as backup, have an access hub for content that is stored and may be viewed from a variety of traditional and mobile devices, and access TV and movie content acquired from a variety of retailers,”
Are you making use of UltraViolet when you buy compatible movies and shows?
[via Home Media Magazine]
NEVER!
I stopped buying Blu-ray as I found myself streaming more to avoid all the ads and having to put discs in. I stopped buying on Amazon because they weren’t allowing purchases to go to Ultraviolet. I can pick the store I want. Right now Vudu has been great.
I will not buy if a disk only includes the UV digital copy. If it will allow me to DL both the iTunes version and the UV version I will DL both, but always the iTunes version first to make sure I get that one. But I’m hedging my bets, I guesss, because I have never actually watched the UV version since iTunes already works great. I only have a few movies that I have the iTunes digital version only, every other was a disc + digital copy purchase.
Ew, DRM!
I just don’t see the attraction. This is definitely not for me.