Redbox’s appeal to teenagers is at its highest level ever, according to Piper Jaffray’s most recent survey of the young demographic. As reported by news and analysis service Benzinga, Piper’s national study of 6,000 teenagers on their current and future movie rental activities revealed that kiosk use is on the rise as retail store use continues to plummet.
According to Benzinga:
“40% [of respondents] indicated they currently use kiosks, which is an all-time high from the survey. Renting from retail stores is decreasing in popularity as 59% of teens use stores today, down from 79% one year ago. With over half of teens still using retail stores, however, Piper believes the potential for further share gains is underestimated.”
It’s not surprising that tech-savvy and frugal teens are leaving the B&M video store behind in increasing numbers. Will the concept of renting movies from a retail store soon be completely unknown to the next generation of movie fans? Weigh in with your opinion in the comments.
(via Benzinga)
-Will the concept of renting movies from a retail store soon be completely unknown to the next generation of movie fans?
Like floppy disks, dial-up networking, pay phones and wind-up car windows! ;)
Isn’t it already the case for this generation?
Hope I die before my skin clears up, and my voice stops cracking. ;)
I’m surprised that teens are spending their money on this sort of thing considering that they like to d/l music. If they knew the right servers, they could d/l movies as well.
Well, taking into account that on these “servers” you have to wade through tons of shit quality before you get something halfway decent, that wasn’t just camcorded in a theatre, and in english, and without burned-in subtitles, and with proper audio level, it is more “effecient” to just drop a buck for DVD or a bit more for a BluRay.
-says the pirate teen