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TV setIf you like getting your TV experience from the internet these days, you’ve got a lot of company. About 20 percent of American adults watch TV shows and original programming online on a monthly basis, according to a study from research firm GfK.
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According to the report, one-third of the U.
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S. population has watched a TV show or original program online. The study also found that desktop computers were the most preferred viewing devices, followed by smart TVs, smartphones, and tablets.

Sherrill Mane, SVP of research, analytics and measurement with IAB, observed the following about her firm’s findings:

“It is particularly telling that this kind of programming is attracting a large following – 45 million already – while also bringing viewing experiences and ad receptivity that compare favorably with regular TV [broadcasts],”

As the years go on, the percentage of people who watch programming online will surely increase. Do you find yourself doing more and more of your TV-watching online?

[via Home Media Magazine]

8 Responses to “Study: 45 Million Americans Watch Online TV and Original Content Each Month”

  1. Member [Join Now]
    Shemp Howard [shemp-howard]

    Do you find yourself doing more and more of your TV-watching online?

    Yes; but I am watching FEWER hours of TV than in the past.

  2. Member [Join Now]
    s142424

    My connection speed isn’t really fast enough for that and my tv has a much bigger screen. I DO tend to watch DVDs on my laptop while I’m in the kitchen.

  3. Visitor [Join Now]
    DarrellP [visitor]

    Most definitely! The only pay TV I have is Netflix. Combined with all the freebies on my ROKU & OTA free TV, I have more TV than I can watch. How anyone can pay for outrageous cable or satellite these days is beyond me.

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