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I’ll keep this one short and sweet. The AP has a short blurb from Warner Chief Executive Barry Meyer on this. (Of course, he already said this last month, which makes me wonder who he is trying to convince bringing it up again.)

Meyer said the delay has helped boost video-on-demand sales by 20 percent to 30 percent and that DVD purchases were higher in the second through fourth weeks after their release for sale.

Of course, as we know, Paramount had something entirely different to say about the delay. Are they both being truthful, or is there some deceit going on here?


One thing I notice here is that there is no mention of Blockbuster. Has this delay helped them (or other indie shops) at all, or is it just helping with the adopting of VOD and increased DVD sales? I am guessing that some indie shops – those trying to compete with good pricing – have been helped.
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But Blockbuster? Not so much.

Now that the delay has been around for awhile, has it caused you to buy more DVDs or starting using VOD more?
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Let us know in the comments.

10 Responses to “Shocking! Warner Bros Says 28-Day Delay Helps DVD Sales. Again.”

  1. Visitor [Join Now]
    John Small [visitor]

    The delay has helped BB but they have a lot more problems than that window can solve.

    If you check out Paramount title comparables, their DVDs sales seem to be on the lower end of the spectrum. They may be claiming they are happy with the results but the numbers would be better if they went to the 28 day window.

    Matter of time really.

  2. Visitor [Join Now]
    tinybrat [visitor]

    Obviously their numbers wouldn’t be better, because Paramount opted to cancel their delay they did for nearly a year.

  3. Member [Join Now]
    starman15317

    WB really hates Redbox and Netflix, don’t they?

  4. Visitor [Join Now]
    Farva [visitor]

    Who actually trusts anything the major studios says these days?

    I can believe an increase in VOD but I think more than the 28-day delay is responsible for that. What I don’t believe is a real increase in DVD sales just because of the delay.

  5. Visitor [Join Now]
    dirk [visitor]

    right. The movie industry will tell themselves anything to feel better for their actions. I’ve never made a blind jump and bought a movie I’ve never seen on DVD before and I’m not going to now. This is just another great way to discourage potential customers.

  6. Member [Join Now]
    Casey4147 [casey4147]

    Warner also doesn’t like Apple’s new 99-cent TV show rental, says it’s too cheap a price. Yet $1.99 for a purchase is okay… :-/

  7. Visitor [Join Now]
    JBG [visitor]

    It’s pretty simple for me: I would pay to see a movie a certain amount, and that amount will be pretty small, relative to what studios think. If I can get it for that much and with a reliable delivery method (no “soft” stuff), then I’ll get it. Otherwise – I won’t. One dollar for a DVD – that works for me. I’ve bought movies for around $2 (e.g, clearances of defunct rental companies) but that’s it. No movie is great enough for me to pay more – if I can get Citizen Kane for pennies, what movie is worth more, even if its new? It’s entertainment, after all, and entertainment never enlightened or fed anyone.

  8. Visitor [Join Now]
    Kimberly [visitor]

    The 28 day window has actually caused me to purchase fewer DVD’s. In the past I would rent the DVD at redbox or thru netflix and if it was something I really liked then I would go to the store that week so I could get the DVD as a new release while it was still on sale. Now with the delay, even if I really like something I dont buy it right away because it is no longer on sale and I know that if I wait even longer the price will drop to even cheaper than the new release on sale price. The reason DVD sales are down is because Hollywood is making so many CRAPPY movies. It has nothing to do with whether they are available to rent cheap the week the DVD is released. If a movie is good enough, people will buy the DVD!!

  9. Visitor [Join Now]
    Katie [visitor]

    My husband and I were just talking about this delay. We just wait until Redbox gets the title and then we rent it. It’s certainly not pushing us towards purchasing titles we can’t rent.

  10. Visitor [Join Now]
    Jimbo [visitor]

    I get most my movies from the local library and Netflix. The 28 day delay has pushed me to rent from the brick and mortar store Family video for special movies. This is a rare instance though. I do not use Redbox anymore.