Even though its Google TV product has not exactly set the world on fire, Google is planning on an expansion to its film streaming service paired with the device. TechCrunch, citing “a source who’s been briefed on the product”, reports that Google will be announcing and heavily marketing the expanded service early next year.
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Google’s broadened streaming service will initially focus on top-tier films, with a deeper library coming later, according to TechCruch’s source.
Will Google be able to compete with Netflix, Apple and other competitors in this sphere, Insiders?
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Could an improved and expanded streaming service give Google TV the boost it needs?
(via TechCrunch)
It might survive. Google certainly has the capital to ride out the feeding frenzy as the weakest get weeded out.
Netflix has shown that instant streaming can work, but the battle over bandwidth is looming large next year. Google has a lot of leverage in the bandwidth wars so I think they will ultimately succeed.
I’m a bit worried that Netflix is going to start raising its prices for instant streaming next year or at least start pricing it much differently. I also think that in order for Netflix to abandon mailing CDs they’d have to somehow get the movie companies to agree to stream the latest releases. I’m not sure how much more I’d be willing to pay per month for instant streaming access for the latest releases.
Instant streaming for new releases steps on the toes of the cable/satellite companies pay-per-views. Which starts a whole new competition…