Most of the attention and glory go to online services, but the wheezy physical disc still owns the biggest piece of the movie rental pie, according to a report from research firm NPD Group. 62 percent of film rentals are occurring through DVD or Blu-ray by mail, kiosk rentals, and brick and mortar stores.
Physical media’s reign, however, may be short-lived as online renting is growing at a much faster rate than physical.
Russ Crupnick, senior VP of industry analysis for the NPD Group, said the following about his firm’s findings:
“Kiosk and subscription Internet streaming are generating strong user satisfaction ratings, including future rental intent, price and value, which is reflected in market-share gains . . . Netflix is frequently the most popular video application on connected devices, so an increase in households with Web-connected Blu-ray Disc players, tablets, and smart TVs will lead to still more video streaming activity.”
Insiders, what percentage of your movie rentals are on physical disc versus online?