If a new report from Ernst & Young is to be believed, the future of television content will be much more personalized and tailored to a variety of screens. On-demand viewing, mobility, and binge viewing are quickly becoming the new norm, according to the firm.
Netflix and the like have helped usher in an era when consumers want their content to be more accessible, buffet-style. The persuasive power of social media is also recognized as a factor that will contribute to a new style of programming in the near future.
Howard Bass, global media & entertainment advisory services leader with Ernst & Young, stated the following:
“Media and entertainment companies need to develop much closer relationships with viewers to create deeper engagement with both the content experience as well as advertising . . . Ultimately, it is going to come down to creating compelling content offered in a preference-optimized environment that viewers are willing to pay for directly.”
Chris Gianutsos, executive director of media & entertainment advisory services with Ernst & Young, echoed his colleague’s sentiment on the importance of forging relationships with viewers:
“The story isn’t about making content available on multiple platforms . . . It’s about enabling experiences with compelling content tailored to an audience of one. The relationship between content and viewer is going to get more complex, but potentially also more lucrative.”
Are you excited about the direction home entertainment is heading, Insiders?
[via Home Media Magazine]
Viewers don’t know what they want until they are TOLD!
Has there ever been a survey asking same? Viewers will respond that they want biblical epics, but when produced, NO one watches.
Also, there is no mention of TIME SHIFTING! Soap opera fans are more than likely working during the day and would like to watch when not working… NOT when the networks are scheduling.