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As far as internet video-on-demand has come in popularity over the last few years, it still has a lot of ground to make up to catch cable.

According to research from the NPD Group, 48 percent of all paid VOD rentals in the first six months of 2012 came from cable operators. DirecTV followed with 14 percent of the market. Apple-owned iTunes had the largest VOD market share of any internet offering with 8 percent.

Russ Crupnick, SVP of industry analysis for The NPD Group, said the following about his firm’s findings:

“When it comes to paying for on-demand movies on an a-la-carte basis, cable companies are by far the primary conduit, due in large part to their widespread penetration and usage in Americans’ homes . . . Even as [Internet] VOD, and VOD from satellite-media companies and telcos grow in popularity, cable companies continue to dominate the VOD movie rental market.”

Do you purchase videos on demand on a regular basis, Insiders? If so, where does your VOD dollar go?

[via Home Media Magazine]

4 Responses to “Report: Cable Still Preferred over Internet VOD”

  1. Visitor [Join Now]
    Dano! [visitor]

    I caned the Crap Cable TV years back. 95% of what is on is. Crap/trash.
    And don’t miss a thing.
    And put that $120.00 a month in my pocket.
    I have netflix online. RedBox. And Laser Disc movies. ( What)? Laser Disc Movies). Yup! From the 70s and 80s. You can still get them on Ebay. And I have a ton of Old TV shows on DVD. Sorry Cable you are out the door! Bye!

  2. Visitor [Join Now]
    Vandrvekn [visitor]

    This is kind of meaningless, since it only references pay-per-view and not subscription services like Netflix and Hulu.

  3. Member [Join Now]
    ChadCronin [chadcronin]

    This just proves how lazy people are. Music better deals if you go to online sites and just hook up an HDMI cord from your device to your tv

  4. Member [Join Now]

    I agree w/ Chad…lazy is right on the money.

    You will hear people complain that there is nothing on cable but commercials, and the service is terrible because it pixelates in and out all the time, yet they continue to pay for it… and don’t know why….

    …then there’s the others that admit they ONLY watch the local channels, but NEED to have the full cable package, because they have to keep up with the joneses…