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Report: 4K TVs to have Huge Holiday

download4K TVs are going to have a moment this holiday shopping season, according to new research from The NPD Group. The firm’s surveys show that nearly 40 percent of respondents are likely to use an Ultra HDTV in the near future.

This holiday, U.S. consumers are expected to buy about 4.5 million 4K TVs, which will bring Ultra HDTV sales in 2016 to 10 million units.
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That makes for a 40 percent increase over 4K TV sales last year.

According to John Buffone, executive director, industry analyst at NPD, young people may be the key to cracking the 4K floodgates wide open.
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Said Buffone:

“While younger consumers are watching more video on their smartphones, they are also driving consumer interest in 4K streaming on TV, as these behaviors are not mutually exclusive . . . As consumers make the shift to 4K capable hardware, content providers will be working to distribute 4K content, and in-home broadband speeds will become an important consideration for viewers to ensure a smooth 4K streaming experience.”

Is a 4K TV going to find its way under your Christmas tree this year, Insiders?

[via Home Media Magazine]

One Response to “Report: 4K TVs to have Huge Holiday”

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