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It’s getting close, Insiders. The joint streaming venture between Redbox and Verizon that was announced a few months ago has a name and an executive team. Invitation-only “alpha” testing has also begun.

The new service now has its own website, and has been officially named “Redbox Instant by Verizon.” Details on the website are few, but the new service will be headed by Shawn Strickland, who previously worked as an executive for Verizon’s FiOS pay TV service.

Details are still scant on pricing, specific content, etc. Analyst Richard Greenfield, however, believes that Redbox Instant is going to at least have a fighting chance when it launches:

“Despite our initial skepticism about the Verizon Redbox joint-venture, we continue to sense the venture will be an increasingly aggressive player in the online video streaming world,”

Are you getting excited for Redbox’s new streaming service? How well will it do when it goes head to head with heavyweights like Netflix and Amazon?

[via PaidContent]

9 Responses to “Redbox/Verizon Streaming Service Gets Name, Begins Testing”

  1. Visitor [Join Now]
    Vandrvekn [visitor]

    I need way more information before I get worked up over this. Like pricing, content, will it work with my current streaming device, etc. So far all I’ve heard is fluff.

  2. Visitor [Join Now]
    firstlawofnature [visitor]

    Awesome. I’m all in regardless of price and selection :)

  3. Visitor [Join Now]
    Gene [visitor]

    Im excited about it, lets get the show on the road.

  4. Visitor [Join Now]
    WesleyC [visitor]

    If it’s $1 ($1.25, whatever) per “rental” and I can get it on my TV, I’m in.

    If it’s some screwed up $80/month crap with 7 available films that wouldn’t show at Sundance… count me out.

  5. Member [Join Now]

    Just found a reason to buy the hdmi adapter to my smartphone. Go figure high def and hdmi on a smartphone… It won’t be long before flying cars finally show up :)

  6. Visitor [Join Now]
    theresa [visitor]

    i would love to be a beta tester. how do i sign up for is something i would be interested in.hope the price is something that we all can afford.

  7. Member [Join Now]
    Robyn Crane [prezcat]

    Cool! Hope it gets here soon.

  8. Visitor [Join Now]
    Candra Seibert [visitor]

    Very realistic thoughts ! Just the journey which I am undergoing Thanks Marquis for sharing the insights . Wish all the best for ur long term goal. Thank you GMAT pill

  9. Visitor [Join Now]
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