As it prepares for future growth and success, Redbox is beefing up its executive team. The latest member to join is new SVP of content David Asch, who is tasked with overseeing Redbox’s content strategy and acquisitions.
Gregg Kaplan, president and COO of Coinstar and interim president of Redbox, said the following about Asch’s promotion:
“Redbox is proud to welcome David to the Redbox executive committee and as a member of our leadership team . . . His vast industry expertise and business savvy are ideal qualities that will fit perfectly within the dynamic and exciting environment of Redbox, and we look forward to David’s contributions to our business.”
No doubt one of Asch’s biggest priorities will be securing sufficient content for the imminent launch of Redbox Instant, the imminent streaming service jointly owned by Verizon. With a new specialist on board, should we expect to see a better selection of content from Redbox going forward?
[via Home Media Magazine]