Redbox parent company Outerwall has announced the successor to recently departed Redbox president Anne Saunders. 30-year industry veteran and former president of the Americas at Warner Bros. Home Entertainment, Mark Horak, will be taking the top spot at Redbox.

Horak will assume his new responsibilities on March 17.
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Outerwall CEO J. Scott Di Valerio said the following about the new head of his company’s hyper-valuable Redbox business:

“We’ve been actively searching for the right person to lead Redbox, and we’ve found that person in Mark Horak . . . [He] recognizes the valuable relationships Redbox has developed with its retail partners and studios. Mark will leverage all that Redbox has to offer [and] brings a significant amount of experience. . . . Mark understands both the physical and digital aspects of the business and will help us continue to carve out our path to support the home entertainment ecosystem driving value for consumers, studios, retail partners and our company.”

How does Horak himself feel about his new gig? Said Horak:

“Redbox is an industry innovator and a beloved brand that stands for convenient entertainment at a value . . . As the media landscape evolves, it’s an exciting time to work on the next phase of the business with an emphasis on driving growth for Redbox.”

As the DVD continues to stick around but slowly fade, what do you think the “next phase of business” is that Horak talks about. A more robust version of Redbox Instant streaming?
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Or something else that doesn’t even exist yet?

[via Home Media Magazine]