Just weeks after the official rollout of its joint streaming venture with Verizon, Redbox has announced another major new product launch. Beginning next month, select Redbox kiosks will dispense ultra-thin, disposable movie players alongside traditional DVDs and Blu-rays. The players will contain one HD movie that expires after a 24-hour period. See the news release after the jump for more details.
Here’s the complete news release from Redbox.com:
Oakbrook Terrace, Ill. – Coinstar Inc., a leading provider of automated retail solutions and parent of popular movie rental provider Redbox, today announces Redbox Slims, a revolutionary new way for customers to enjoy their favorite movies.
Each Redbox Slim features a 6-inch, high-definition screen and 16 GB of flash memory in a case with the same weight and form factor as current Redbox DVD cases, allowing the company’s kiosks to dispense the new product without modification.
During the Redbox kiosk checkout process, customers can select to have their title delivered on a Redbox Slim, which will contain an HD file of the movie that will expire after a 24-hour period. Controls on the touch-capable display will allow users to play, pause, scan, and skip chapters in the movie. The Redbox Slim can either be returned to any Redbox kiosk for a $.99 credit or recycled.
The Slims achieve their astonishing low weight and thinness through an advanced organic light-emitting diode (OLED) screen produced by Necio Technologies, a leading OLED screen developer. The players are water- and shock-resistant and can tolerate temperatures ranging from 50 to 95 degrees Fahrenheit (10 to 35 degrees Celsius).
“Redbox has long been seen as a convenience and value leader in the home entertainment industry,” says Anne Saunders, president, Redbox. “With the recent rollout of Redbox Instant by Verizon and the upcoming release of Redbox Slims, we are also becoming the technology leader in this space. Our new Redbox Slims take the convenience already associated with the Redbox name to a completely new level. Consumers can enjoy their favorite movies on these tiny, razor-thin players anywhere their day takes them. There’s no need to return the player, and the Slim is made with completely recyclable materials.”
Redbox Slim rentals will cost $3.99 for a 24-hour period. Users can add additional periods to their rental for $.99 per day. The initial Redbox Slims rollout will be limited to airport and convenience store kiosks in the Las Vegas, Salt Lake City, and Chicago metropolitan areas. Redbox plans to bring Slims to every kiosk in the country by the end of 2013.
“Whether you want to enjoy a movie or video game in the comfort of your own home, or take the latest new release with your on a flight or road trip, Redbox has got you covered,” says Saunders. “Redbox Slims will revolutionize the way people think about mobile movie viewing, and we expect to see these advanced little players in the hands of people from all ages and walks of life. There’s simply nothing else like them out there.”
Have you ever heard of anything like this before, Insiders? With OLED costs dropping dramatically and interest in DVDs dying down, it makes sense for Redbox to look for more ways to use its huge kiosk network.
Do you think this is a great idea or an expensive mistake for Redbox? Can you see yourself renting a Redbox Slim next time you visit a kiosk? Did you fall for our annual April Fools’ Day joke?