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Redbox Instant LogoWell, it looks like the rumors are true. Redbox Instant CEO Shawn Strickland has all but confirmed that his company, a joint venture between Redbox and Verizon, will enter the original content game.

Strickland’s remarks came during Advertising Age’s digital conference. The executive strongly implied that Redbox Instant will follow the lead of Netflix and other streamers in creating original content to distinguish itself from the competition. Said Strickland:

“I don’t see how you can avoid having original content,”

Interestingly, Strickland went on to say that his company would likely develop family-friendly content, in contrast to more adult fare on Netflix such as House of Cards and the about-to-launch Hemlock Grove. Strickland also said that Redbox Instant would select actors who are known to star in family-friendly shows:

“Kevin James is a rock star at kiosks . . . This is one area from a programming perspective we can look at and see how we can fit there and fill a void.”

Would you want to see an original series on Redbox Instant starring Kevin James? Is this a smart move for the nascent service?

[via Ad Age]

3 Responses to “Redbox Instant CEO Hints at Original Content”

  1. Visitor [Join Now]
    DanoFive0 [visitor]

    Good luck on that !
    RedBox Instant has nothing now!
    They are so far behind NetFix it is not even funny…
    RedBox is ok.. I use it every now and then. But the Instant. No thanks..

  2. Visitor [Join Now]
    Vernon Dent [visitor]

    How could I pass this up?…

    Would you want to see an original series on Redbox Instant starring Kevin James?

    Who CAN’T wait for “Paul Blart: Mall Cop” THE SERIES! ;)

  3. Member [Join Now]

    First Redbox instant needs to work on the quality and reliability of their service. I stopped it due to at least 6 titles not even working.

    Get more content, get more titles in 1080p and 5.1. And indicate this on the title description.
    Work on the website, where I shouldn’t have to lose my page to see a full title description.
    Make it less confusing to differentiate between what is instant and what is only for sale. More then once, I thought a found something to stream where it was only available as a digital download.

    Start doing these, THEN you can try and start spending money on original content.