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175_90_RedboxDespite a gloomy recent financial report from its parent company, Coinstar, Redbox has had some positive news lately. The kiosk renter closed out 2012 with a 45 percent share of the movie disc rental market, which is more than double the market share of by-mail and online disc renters. Many Redbox kiosks will also be increasing their disc capacities by about 80 discs this year.

A major boost to Redbox’s bottom line was the growing percentage of Blu-ray disc rentals at its kiosks. 12.5 percent of Redbox Q4 revenue came from Blu-ray, which is more than double that of the same period a year before. Coinstar CEO Paul Davis is very optimistic about the high-def format’s future with Redbox:

“What gives us a lot of optimism [is] there are a lot of things to point to that will unfold over the course of the year . . . First is that Blu-ray as a percentage will continue to grow . . . We are uniquely positioned to take advantage of the increased acceptance of Blu-ray given our value price point and marketing assets, which we plan to further leverage to help consumers discover and explore the format,”

Are you optimistic about Redbox’s future, Insiders?

[via Home Media Magazine]

3 Responses to “Redbox Hits 45 Percent Market Share, Will Expand Kiosk Capacity”

  1. Visitor [Join Now]
    machomann [visitor]

    I’d like it if you included unrated or director’s versions of DVDS in your kiosk offerings!

  2. Visitor [Join Now]
    segarolow86 [visitor]

    I hit Redbox every now and then.. I did drop the online deal. Nothing for me on it.. And No CC Closed Caption.. I thought they may have learned something on that from NetFlix.. Looks like not.. 
    And like the other here. Unrated and director;s cuts would be nice at the box..

  3. Member [Join Now]
    Joe LittleBear [joe-littlebear]

    I can not believe the “engineering Ignorance ” of this plan….Modification of your kiosks will cost tons of money and you only gain 80 discs per machine….when you could simply install TWO machines at each location which would increase availibility of discs by about 600 and would double the speed by which customers could check out and return discs…not to mention the hernias suffered by YOUR installers by the increased size and weight of the new machines… If you really want to improve the machines and please your customers….then go with my plan of installing a “drop box” on each machine which would allow the customer to “drop” in their returns like sliding into a mail chute…then a photoelectric cell ( electric eye ” would sense that discs were in the drop box and feed them back into your kiosk until the box was empty….and it would do it “on the machine’s time”…. not mine… It is ridiculous to stand there in wind, rain, or burning sun while the machine flashes a sign saying to be patient while it catagorizes each return and stores it before accepting the next one…