Comments on: Paramount Loves Being in the Red

By: captmovie

captmovie — Tue, 22 Sep 2009 01:42:23 +0000

Differentiated pricing will not work. The only reason we rent these movies from Redbox is they are only 1 dollar. These movie industry needs to understand they are getting extra revenue by making agreements with Redbox. We go to the movie theater sometimes. Expand Redbox and automated movie rentals for a dollar and everyone wins. Movie industry gets greedy and tries to shutdown Redbox or limit releases to Redbox then the Movie industry will lose!

By: Teenie

Teenie — Mon, 21 Sep 2009 18:22:35 +0000

I will not rent a new release for more than $1. I only use Redbox b/c the movies are a dollar. Before Redbox I would wait until the new release was place in the $1 rentals before I would rent it at my local video store.

If Redbox started out with differentiated pricing for certain releases I would have been ok with it. Now, I want my $1 movie. The movie industry is just being greedy.

By: More Movie Studio Love for Redbox – Is It the Apocalypse!? | Inside Redbox

Fri, 18 Sep 2009 23:49:00 +0000

[...] on Sep 18, 2009 under news What is this – some studios are coming to their senses? For the second time in 24 hours, Redbox has been praised by a studio exec. Who was it this [...]

By: Bikemiles

Bikemiles — Fri, 18 Sep 2009 22:17:13 +0000

Instead of the confusing higher new release there could be some promotion/screen banner of Paramount as a “Redbox partner”. This could tie in with Redbox stocking a number of Paramount DVD’s that aren’t current. A lot of people, including myself didn’t rent movies before Redbox so there is a pent up demand there. The DVD trailers could be customized for Redbox if Redbox pre-orders with adequate lead time..

Everyone makes money when you increase product demand. I don’t know the studio but I just reserved “Benjie” at Redbox. Old but I haven’t seem it.

By: Michael

Michael — Fri, 18 Sep 2009 14:25:09 +0000

You can bet if Redbox raises prices DVDPlay will do the same. Remember, the studios only hate Redbox because they are the largest. The restrictions they are looking for are across the board on all kiosks – and even Netflix, in the case of Warner.

Everything hinges on how things turn out with Universal, but that could still take awhile. But, even a win in the short-term for Redbox, could be a loss in the long-term. When it comes to the future, Redbox knows they need to be friendly with the studios, or else how could they start their own streaming/on-demand service?

Interesting times are ahead…

By: Davis Freeberg

Davis Freeberg — Fri, 18 Sep 2009 14:13:09 +0000

It’s worth noting that Bewkes at Time Warner said that he’s been negotiating with the “kiosk” companies for differentiated prices on new releases so Paramount’s not the only one asking for this. I bet the Time Warner lawsuit goes away if they increase the price of new releases to $2. This would better protect the VOD window from Redbox pricing, would make Redbox more money and open up more long term deals for them, but would be terrible for consumers. Not only would we not get the defense of the 1st sale doctrine that Redbox is providing today, but we’d end up having to pay more for DVDs just because the studios don’t want to have rentals at a dollar. If Redbox did raise prices, it would take me about ten seconds to find a DVDPlay machine instead.

By: Michael

Michael — Fri, 18 Sep 2009 14:02:19 +0000

I agree. I caught that one, too.

Personally, I don’t think it would be a big deal for Redbox to charge $1.50 for the first night of the new release within the first 7-14 days of release, particularly on hit movies. The problem is that it could easily cause consumer confusion, although I guess they could stick a “badge” over each release this affects.

We’ll see what happens – and we will keep you informed!

By: Jim

Jim — Fri, 18 Sep 2009 13:56:35 +0000

I will be getting both movies from Redbox. Hopefully their numbers will be high so the movies heads will see the benefit Redbox provides and the revenue they can make from an agreement.

By: todd

todd — Fri, 18 Sep 2009 13:53:47 +0000

especially if Redbox proceeds with differentiated pricing for certain releases!

I think this statement says what paramount will be asking for come December