The streaming video market is heating up in other places besides the US, as evidenced by UK TV provider BSkyB’s new Netflix challenger Now TV.
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The new service plans to offer new release titles more quickly than they are available on Netflix.
The new platform, which launches tomorrow, will feature more than one thousand titles for between the pound sterling equivalent of .
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54 and $5.47. Now TV will also offer a subscription option that will provide access to more than 600 films for the equivalent of $23.45.
Now TV director Simon Creasey said the following about his company’s offering:
“Now TV will bring more choice to U.K. consumers and an easy way to enjoy amazing movies, instantly . . . Following the explosion in Internet-connected devices, we know that more and more people are looking for great content to watch over the web, and that’s where NOW TV comes in.
“As we move forward, Now TV will get even bigger and better, with more devices and more platforms in the coming months. Customers can also look forward to the best live action from Sky Sports and great drama, comedy and entertainment from our Sky channels.”
Do you think this new service is going to be a hit, or is BSkyB risking cannibalism by providing customers with a service that may induce them to cut the cable cord?
[via Home Media Magazine]
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