After raising the ire of theater owners with comments about them hurting the movie business with their inflexibility and shrinking theatrical windows, Netflix chief content officer Ted Sarandos is backing off a bit.

During an appearance at the Bloomberg and Tribeca Film Festival Business of Entertainment breakfast, Sarandos sought to soften the blow from his earlier comments:

“Our business is hard enough. I wouldn’t want to try to run a theater, too .
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. . It should be noted that I love going to the movies and the theater, and I wasn’t calling for a day-and-date video on demand.”

Insisting that he didn’t mean to offend anyone, Sarandos said this of his recent comments:

“The speech was to a group of independent filmmakers and it was in praise of TV . . . Part of the really innovative distribution models [in TV] is that some of the most talent[ed] people in film [are going there]. Television is displacing movies in culture in a way.”

Do you think Sarandos’ backpedaling is simply good advice from his PR people to smooth some ruffled feathers, or is there more to it than that?

[via The Hollywood Reporter]