Just a few short years ago, Netflix was a nice quiet company that ran a profitable DVD-by-mail business and dabbled with some licensed content in the nascent online streaming business.
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No more.
Today, Netflix is an original content powerhouse, with more than 30 series currently going and many more on the way.
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It’s latest foray is into the unscripted world of “reality” shows, which include docusoaps, competition series, and talk shows. Netflix recently hired a small team led by new director of alternative Brandon Riegg, and they’ve got some big plans. Says Riegg:
“It’s about the diversity . . . We’d love to get a couple shows in some key genres that are smaller cable-size swings, a few in the middle range and then a couple of really big swings [like Beastmaster].”
A Hollywood producer, on condition of anonymity, told The Hollywood Reporter that networks and other streamers have a lot to worry about with Netflix’s ascendance:
“The competition should be scared out of their minds. These guys are monsters — they’re coming in to play and play hard.”
[via The Hollywood Reporter]