Would-be brand managers, take heed. When you roll out a new addition to your company’s branding, make sure you’re clear that it’s a supplement to—and not a replacement for—your current logo.
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Netflix learned this the hard way when it swapped out its current logo for a stylized “N” on its social media accounts.

After users were confused about the abrupt addition, Netflix had to take to its newly branded social media accounts to explain that the new “N” was a new icon, but not a replacement logo.
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Said a Netflix spokesperson:

“We are introducing a new element into our branding with an N icon,” a spokesperson told The Verge. “The current Netflix logo will still remain . . . The icon will start to be incorporated into our mobile apps along with other product integrations in the near future,”

What do you think of the new “N” Insiders? Keep it or kill it?

[via The Verge]