Three-fourths of Netflix’s new subscribers now come from outside the U.S. Perhaps accordingly, the streaming giant has elected to increase its international pricing.
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New European Netflix subscribers who choose its most popular two-stream HD plan will now pay €9.99 ($11) a month, a one-euro increase. Existing customers will keep their same pricing.
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This price match echoes the $1 per month increase that new U.S. subscribers paid last year.
Richard Broughton, research director with Ampere Analysis Ltd., said the following about Netflix’s international growth:
“Despite growth in domestic Q2 net additions on a year-over-year basis, an ever-growing international footprint resulted in three-quarters of Netflix’s net new paying subscribers in Q2 2015 being derived from markets outside the USA,”
Do you think this increase will deter any potential European subscribers, Insiders?
[via Home Media Magazine]
No Not at all..
When my $7.99 deal is up in June of 2016… I’m looking for it to go up to $8.99 maybe $10.99.. And that is still a great deal….
You really can’t beat NetFlix…
If it goes up to $9.99, I may keep it month to month; yet if it goes up to =/> $10.99 I will probably only get it once every other month. For two years netflix allowed current subscribers to keep their $7.99 a month pricing (which I am too am benefiting from)- yet I have noticed that I both need to not watch it (netflix/movies: due to time and life efficiency constraints) as much and also only watch the higher rated shows: which I can spend more time on if I only use netflix monthly.